Privacy Policy

1. Overview

RCE Skills Academy ("RCE," "we," "us," or "our") operates a youth basketball player development facility at 3913 Pulaski Pike NW, Huntsville, Alabama. This Privacy Policy describes the categories of personal information we collect when parents, guardians, and players interact with our website, register for memberships, sign up for 1-on-1 training, enroll in camps, or otherwise communicate with RCE, and how that information is used and protected.

This policy applies to information collected through our website (www.rceskillsacademy.org), our official GoHighLevel forms, our social media channels, and any in-person or phone-based registration or correspondence with RCE staff.

2. Information We Collect

RCE may collect the following categories of personal information, depending on the program or interaction:

Information you provide directly

• Parent or guardian name, email, phone number, and mailing address
• Player name, date of birth, age, grade, school, position, and prior basketball experience
• Emergency contact information
• Health, allergy, or medical information voluntarily disclosed for the safety of the player
• Payment information processed through our third-party registration and payment providers (GoHighLevel and related processors)
• Communications you send to RCE, including emails, text messages, and form responses

Information collected automatically

• IP address, browser type, device type, referring URL, and pages visited on our website
• Cookies and similar technologies used by our website and analytics providers

3. How We Use Information

RCE uses personal information for the following purposes:

• To register players for memberships, 1-on-1 training, and camps
• To communicate with parents and guardians regarding schedules, programming, and updates
• To process payments and manage billing through our third-party providers
• To deliver safe, appropriate training and to plan individual player development
• To respond to questions, requests, and customer service needs
• To send program announcements, scheduling updates, and marketing communications (with the ability to opt out)
• To improve our website, programs, and player experience

4. Information Sharing

RCE does not sell or rent personal information to third parties. We may share personal information only with:

• Third-party service providers who perform services on our behalf, including GoHighLevel (registration, payments, communications) and analytics providers
• Professional advisors and legal counsel where required
• Government authorities or law enforcement where required by law

These third parties are expected to use the information only to provide services to RCE and to protect it with reasonable safeguards.

5. Children's Privacy

RCE provides youth basketball training for minors. Personal information for minors is collected only with verifiable parental or guardian consent, typically through our registration forms. We do not knowingly collect personal information from minors without such consent. Parents and guardians may review, update, or request deletion of their child's personal information by contacting us at the address or phone number listed above.

6. Cookies & Website Analytics

Our website may use cookies and similar technologies to remember user preferences, analyze traffic, and improve the user experience. Users may disable cookies in their browser settings, but doing so may affect site functionality.

7. Data Security

RCE takes reasonable steps to protect personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission or storage is completely secure, and RCE cannot guarantee absolute security.

8. Your Choices & Contact

Parents, guardians, and players may request to review, correct, or delete personal information held by RCE, or opt out of marketing communications, by contacting:

RCE Skills Academy
3913 Pulaski Pike NW
Huntsville, AL 35810
256-324-2270

9. Updates to This Policy

RCE may update this Privacy Policy from time to time. The "Draft Date" at the top of this page reflects when this version was prepared. Material changes will be communicated through our website or by direct contact where appropriate.